Quellen

Weiterführende INFORMATIONSQUELLEN

All unsere Produkte wurden mithilfe unserer Projekterfahrungen und dem Wissen aus unserer internen Datenbank erstellt. Die folgenden Quellen wurden zur Ergänzung herangezogen und bieten Ihnen weiterführende Informationen zum Nachlesen:

  • Key account management, Hubspot
  • Managing global accounts, Harvard Business Review
  • How to unlock growth in the largest accounts, McKinsey
  • Creating value in key accounts, Boston Consulting Group
  • Intraorganizational determinants of key account management effectiveness, John P. Workman, Christian Homburg & Ove Jensen, January 1, 2003, Journal of the Academy of Marketing Science
  • What is CRM, Salesforce
  • Strategic account management and selling are different, Rain Group
  • The difference between customer intelligence, data, and insights, Alida
  • Customer segmentation vs. market segmentation, Baremetrics
  • Market segmentation in B2B, B2B International
  • Value-based market segmentation, Marketing Insider 
  • Customer intelligence, Hubspot
  • Kundenzentrierung, Salesforce
  • Customer success survey, SmartKarrot
  • Harnessing the power of external data, McKinsey
  • Pricing strategy guide, Profitwell
  • Use the pricing waterfall to drive profits, Pricing Solutions
  • Digital go-to-market transformation building strategic pricing organizations, Boston Consoluting Group
  • Contribution margin, Info Markets
  • Pricing strategy, Hubspot
  • The power of pricing, McKinsey
  • Willingness to pay, Harvard Business Review
  • Seal margin leakage with the price waterfall approach, Blackcurve
  • Price realization done right is sales best friend, Pricingbrew
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