Build long-term customer relations
Long-term customer loyalty, sustainable sales potential, and lasting value creation. All this is the focus of account management. Building long-term partnerships with your most valuable customers requires the willingness of your entire organization to put the customer at the center of your activities. But this investment pays off: Numerous studies have shown that dedicated key account initiatives improve customer satisfaction by >20% and can increase both profit and revenue by >15% just a few years after implementation. So start now and don’t waste time: your customers will thank you! With our professional training and toolkit, you will be equipped with everything you need to strategically plan your accounts, launch sales measures for more value creation, and sustainably optimize your performance.
YOUR CHOICE
Toolkit
- Comprehensive kit with x modules
- Designed by experienced sales experts
- Step-by-step implementation guide
- Intuitive and easy-to-use interface
- Instant download to end-device (.xls)
- Purchase once - use a lifetime
E-Learning + Toolkit
- All Toolkit benefits included
- Highly interactive 6 hour training
- Best-in-class business tactics
- Professional certificate upon completion
- 24/7 access via online account
- One-time purchase - no subscription
Only interested in our e-learning?
Toolkit structure
Strategic account plan:
- All-in-one customer profile
- Data-driven business review
- Visualization tool for buying center analysis
- Modular value proposition creator
- Account goal & performance cockpit
Operative customer engagement plan:
- Comprehensive stakeholder profiles
- Dynamic customer engagement planner
- Progress tracker
Training structure
- Account management basics
- Account management process
- Account selection
- Account ramp-up
- Account planning
- Account engagement
- Practical tips
- Final quiz
- Implementation support
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