Account Management E-Learning

(1 customer review)

299,00  excl. VAT

  • Become the strategic partner for your most valuable customers
  • Systematically identify new business opportunities
  • Develop targeted measures for long-term value creation


Buy 10 or more licences and secure a 15% discount on the net price

Build long-term customer relations

Long-term customer loyalty, sustainable sales potential, and lasting value creation. All this is the focus of account management. Building long-term partnerships with your most valuable customers requires the willingness of your entire organization to put the customer at the center of your activities. But this investment pays off: Numerous studies have shown that dedicated key account initiatives improve customer satisfaction by >20% and can increase both profit and revenue by >15% just a few years after implementation. So start now and don’t waste time: your customers will thank you! With our professional e-learning and toolkit, you will be equipped with everything you need to strategically plan your accounts, launch value-adding sales measures, and sustainably optimize your performance.

Sell more

Grow your sales by >15%


Boost your margins by >25%

Optimize Partnerships

Increase customer satisfaction by >20%



  • Highly interactive 6 hour training
  • Designed by experienced sales experts
  • Best-in-class business tactics
  • Professional certificate upon completion
  • 24/7 access via online account
  • One-time purchase - no subscription

E-Learning + Toolkit

  • All e-learning benefits included
  • Comprehensive kit with 9 modules
  • Step-by-step implementation guide
  • Intuitive and easy-to-use interface
  • Instant download to end-device (.xls)
  • Purchase once - use a lifetime

Only interested in our toolkit?


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E-learning structure

Theoretical foundation

  • Lesson 1: Account management basics
  • Lesson 2: Account management process

Implementation tactics

  • Lesson 3: Account selection
  • Lesson 4: Account ramp-up
  • Lesson 5: Account planning
  • Lesson 6: Account engagement

Your way forward

  • Practical tips for implementation
  • Final quiz
  • Implementation support

Toolkit structure

Intuitive toolkit guide

  • Tab 0: Easy-to-follow step-by-step instructions

Strategic account plan

  • Tab 1: Lean priority account selector
  • Tab 2: Smart guide for team roles & responsibilities 
  • Tab 3.1: All-in-one customer profile 
  • Tab 3.2: Data-driven business analysis tool
  • Tab 3.3: Analytical evaluation sheet for strategic positioning
  • Tab 3.4: Visualization tool for buying center analysis
  • Tab 3.5: Modular value proposition creator

Operative customer engagement plan

  • Tab 4.1: Account goal & performance cockpit
  • Tab 4.2: Dynamic customer engagement planner

We assume no liability for the correctness of the information

1 review for Account Management E-Learning

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  1. Benjamin Bidermann

    Company & Job title: Senior Key Account Manager @ Procter&Gamble

    This is probably one of the best Key Account Management trainings for B2B you will find on the market. Solid theoretical information, loads of practical input, and very engaging. In combination with the comprehensive account plan toolkit a must-buy for anyone working in the field!

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To use our e-learnings, you only need a web-enabled device (e.g. notebook, tablet or smartphone) and an audio output for the playback of audio elements. Our toolkits are downloadable and based on common file formats (e.g. xls., ppt., pbix.), which you can open, edit, and save with appropriate data processing software.

All our e-learnings and toolkits are available in both English and German. Based on your browser language settings, our products will be automatically adapted to your chosen language.

All our solutions are designed to complement and connect with each other. Our e-learnings offer an interactive, informative, and practical introduction to the world of sales & marketing. Alongside each e-learning, we offer a comprehensive toolkit that allows you to put your learnings directly into practice. Integrated packages comprised of e-learning and toolkit are offered at a 15% discount on the net price.

We offer special corporate discounts in case you want to purchase multiple e-learning or toolkit licenses for your company. From 10 licenses onwards, you will automatically receive a 15% discount on the net price at checkout. If you would like to purchase a significantly higher number of licenses, please contact us for an individual offer via

We offer different payment methods for the purchase of our articles via our webshop, such as credit card, PayPal, and instant bank transfer. If you are a corporate customer and would like to purchase a larger number of licenses or customized consulting services for your company, payments will be made according to the terms outlined in your customized offer. 

If you have not yet created an online account in our portal, you will be prompted to register during your checkout process in our webshop. Afterwards, you can log in to your personal user area and access all purchased products.

When purchasing multiple licenses for colleagues from your company, you automatically become the administrator of your company licenses. After the checkout process, you can log into your personal admin account and distribute the purchased licenses to your colleagues via email. Afterwards, they can register themselves and access all assigned products in their own accounts. Please note that your admin account already corresponds to one license and that you can only assign purchased licenses to your colleagues once.

We have done our best to provide you a detailed overview of the structure, content, functionalities, and specific advantages of our solutions via the product descriptions in our webshop. If you plan on purchasing multiple licenses for your company and want to preview our solutions in advance, please contact us and we will provide you with a brief sample product. 

In very few exceptional cases, customers may receive an order confirmation email before the checkout process has been completed. Do not worry if this occurs to you. You have neither concluded a contract with us nor will you be charged for your order. Ignore the email and proceed as planned.

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Write us a mail to or call us via +49 (0) 211/5872700 and we will make sure to provide immediate assistance.

You have purchased one of our products and have questions about a specific topic? Or would you like to find out more about a potential project support at your company? Our experts are happy to provide advice and support. Just get in touch with us. Email:, Phone: +49 (0) 176/71211104. 

Our customized support is project-based. After jointly discussing your challenge, we will prepare an individual offer that outlines how we can best support your goals in a lean and pragmatic setup. After the initial conceptualization phase, we will directly jump into action and work on developing and implementing solutions with you and your team. Our projects have a typical duration of 2-6 months and can be arranged either in a remote or onsite setting.       

Our free health check is a 2-hour digital format helping you to get an instant overview of your sales & marketing performance. During this interactive session, we will jointly evaluate the most important success levers for your business and will provide you with an honest assessment of your growth potentials. This service can be requested and scheduled via our webshop and is free of charge.    

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