Customer Segmentation E-Learning

(1 customer review)

299,00  excl. VAT

  • Increase your customer understanding through data-driven insights
  • Focus your sales teams on your absolute top customers
  • Develop customized measures to increase your value creation


Buy 10 or more licences and secure a 15% discount on the net price


Customized, targeted, and relevant: These are the three key factors of successful B2B marketing and sales strategies. However, to put them into practice, you need extensive information about your customers’ requirements, needs, and behavior. For this purpose, the structured development of customer intelligence across your organization is essential. 

Since customer intelligence is not an end in itself, you still need to translate your insights into customer-specific measures, such as customer-specific product adjustments, customized communication campaigns, or individual prices. This is where customer segmentation comes into play – your bridge between strategy and implementation. With our professional e-learning and toolkit, you will be equipped with everything you need to build a powerful data pool for your business, generate commercially viable customer insights, and translate them into effective actions for your marketing and sales teams.

Sharpen focus

Boost your profitability by >25%

Individualize offers

Increase your revenues by >20%

Improve effectiveness

Optimize campaign engagement by >100%



  • Highly interactive training with 10 lessons
  • Designed by experienced sales experts
  • Best-in-class business tactics
  • Professional certificate upon completion
  • 24/7 access via online account
  • One-time purchase - no subscription

E-Learning + Toolkit

  • All e-learning benefits included
  • Comprehensive kit with 6 modules
  • Step-by-step implementation guide
  • Intuitive and easy-to-use interface
  • Instant download to end-device (.xls)
  • Purchase once - use a lifetime

Only interested in our toolkit?


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E-Learning structure

Methodological foundation: Customer intelligence

  • Lesson 1: Customer intelligence basics
  • Lesson 2: Customer intelligence process
  • Lesson 3: Customer intelligence data pool
  • Lesson 4: Customer intelligence use cases

Practical implementation: Customer segmentation

  • Lesson 5: Customer segmentation basics
  • Lesson 6: Customer segmentation model
  • Lesson 7: Segment-specific measures

Your way forward

  • Lesson 8: Practical tips
  • Lesson 9: Final quiz
  • Lesson 10: Certificate

Toolkit structure

Intuitive toolkit guide

  • Tab 0: Easy-to-follow step-by-step instructions

Strategic customer portfolio analysis

  • Tab 1: SMART template to define segmentation goals
  • Tab 2.1: Analytical evaluation tool for segmentation variables
  • Tab 2.2: Intelligent import sheet for customer data
  • Tab 3: Dynamic scoring tool for customer portfolio
  • Tab 4: Automated visualization of customer segments

Operative customer measure planner

  • Tab 5: Strategic planning tool for customer-specific measures

We assume no liability for the correctness of the information

1 review for Customer Segmentation E-Learning

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  1. Philip Glörfeld

    Name: Philip Glörfeld
    Company & Job title: Philip Glörfeld - Director Sales

    Customer segmentation is both science and art. This e-learning with its many interactive exercises has done a good job at guiding the user through the process and its practical relevance. You can feel that the content has been prepared by seasoned industry professionals

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To use our e-learnings, you only need a web-enabled device (e.g. notebook, tablet or smartphone) and an audio output for the playback of audio elements. Our toolkits are downloadable and based on common file formats (e.g. xls., ppt., pbix.), which you can open, edit, and save with appropriate data processing software.

All our e-learnings and toolkits are available in both English and German. Based on your browser language settings, our products will be automatically adapted to your chosen language.

All our solutions are designed to complement and connect with each other. Our e-learnings offer an interactive, informative, and practical introduction to the world of sales & marketing. Alongside each e-learning, we offer a comprehensive toolkit that allows you to put your learnings directly into practice. Integrated packages comprised of e-learning and toolkit are offered at a 15% discount on the net price.

We offer special corporate discounts in case you want to purchase multiple e-learning or toolkit licenses for your company. From 10 licenses onwards, you will automatically receive a 15% discount on the net price at checkout. If you would like to purchase a significantly higher number of licenses, please contact us for an individual offer via

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You have purchased one of our products and have questions about a specific topic? Or would you like to find out more about a potential project support at your company? Our experts are happy to provide advice and support. Just get in touch with us. Email:, Phone: +49 (0) 176/71211104. 

Our customized support is project-based. After jointly discussing your challenge, we will prepare an individual offer that outlines how we can best support your goals in a lean and pragmatic setup. After the initial conceptualization phase, we will directly jump into action and work on developing and implementing solutions with you and your team. Our projects have a typical duration of 2-6 months and can be arranged either in a remote or onsite setting.       

Our free health check is a 2-hour digital format helping you to get an instant overview of your sales & marketing performance. During this interactive session, we will jointly evaluate the most important success levers for your business and will provide you with an honest assessment of your growth potentials. This service can be requested and scheduled via our webshop and is free of charge.    

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