Harness the power of lead generation to create new customers
As B2B companies move further into the digital realm, where customers can buy from virtually anywhere, digital lead generation has taken center stage in attracting and retaining new customers. Numerous studies have shown that B2B companies that use advanced lead generation and customer data analytics are 23 times more likely to acquire new customers. But if you want to convert your prospects into paying customers, you need to build the capability to expertly navigate their buying journey and deliver at the moments of truth. And this is not just a job for your marketing and sales department, but for your entire organization. With our professional e-learning and toolkit, you’ll discover the strategies and tactics you need to effectively attract, nurture, and convert leads. We provide practical insights on how to use digital channels to engage your audience, optimize your website for lead capture, and create compelling content that resonates with your target group. So start your journey today and watch your pipeline grow!
Acquire new customers
23x higher customer acquisition
Improve efficiency
Increase conversions by 50%
Gain speed
Reduce sales cycle time by 25%
YOUR CHOICE
E-Learning
- Highly interactive training with 11 lessons
- Designed by experienced digital marketing experts
- Best-in-class business tactics
- Professional certificate upon completion
- 24/7 access via online account
- One-time purchase - no subscription
E-Learning + Toolkit
- All e-learning benefits included
- Comprehensive kit with 6 modules
- Step-by-step implementation guide
- Intuitive and easy-to-use interface
- Instant download to end-device (.xls)
- Purchase once - use a lifetime
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E-learning structure
Methodological foundation
- Lesson 1: Customer experience basics
- Lesson 2: Customer journey phases
- Lesson 3: Experience optimization process
Practical implementation
- Lesson 4: Build personas
- Lesson 5: Map journeys
- Lesson 6: Analyze performance
- Lesson 7: Optimize experience
Your way forward
- Lesson 8: Practical tips
- Lesson 9: Final quiz
- Lesson 10: Certificate
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