Build long-term customer relations
Long-term customer loyalty, sustainable sales potential, and lasting value creation. All this is the focus of account management. Building long-term partnerships with your most valuable customers requires the willingness of your entire organization to put the customer at the center of your activities. But this investment pays off: Numerous studies have shown that dedicated key account initiatives improve customer satisfaction by >20% and can increase both profit and revenue by >15% just a few years after implementation. So start now and don’t waste time: your customers will thank you! With our professional e-learning and toolkit, you will be equipped with everything you need to strategically plan your accounts, launch value-adding sales measures, and sustainably optimize your performance.
Sell more
Grow your sales by >15%
IMPROVE PROFITABILITY
Boost your margins by >25%
Optimize Partnerships
Increase customer satisfaction by >20%
YOUR CHOICE
E-Learning
- Highly interactive training with 9 lessons
- Designed by experienced sales experts
- Best-in-class business tactics
- Professional certificate upon completion
- 24/7 access via online account
- One-time purchase - no subscription
E-Learning + Toolkit
- All e-learning benefits included
- Comprehensive kit with 9 modules
- Step-by-step implementation guide
- Intuitive and easy-to-use interface
- Instant download to end-device (.xls)
- Purchase once - use a lifetime
Only interested in our toolkit?
E-learning structure
Methodological foundation
- Lesson 1: Account management basics
- Lesson 2: Account management process
Practical implementation
- Lesson 3: Account selection
- Lesson 4: Account ramp-up
- Lesson 5: Account planning
- Lesson 6: Account engagement
Your way forward
- Lesson 7: Practical tips
- Lesson 8: Final quiz
- Lesson 9: Certificate
Toolkit structure
Intuitive toolkit guide
- Tab 0: Easy-to-follow step-by-step instructions
Strategic account plan
- Tab 1: Lean priority account selector
- Tab 2: Smart guide for team roles & responsibilities
- Tab 3.1: All-in-one customer profile
- Tab 3.2: Data-driven business analysis tool
- Tab 3.3: Analytical evaluation sheet for strategic positioning
- Tab 3.4: Visualization tool for buying center analysis
- Tab 3.5: Modular value proposition creator
Operative customer engagement plan
- Tab 4.1: Account goal & performance cockpit
- Tab 4.2: Dynamic customer engagement planner
We assume no liability for the correctness of the information
Benjamin Bidermann –
This is probably one of the best Key Account Management trainings for B2B you will find on the market. Solid theoretical information, loads of practical input, and very engaging. In combination with the comprehensive account plan toolkit a must-buy for anyone working in the field!