Build long-term customer relations
Long-term customer loyalty, sustainable sales potential, and lasting value creation. All this is the focus of account management. Building long-term partnerships with your most valuable customers requires the willingness of your entire organization to put the customer at the center of your activities. But this investment pays off: Numerous studies have shown that dedicated key account initiatives improve customer satisfaction by >20% and can increase both profit and revenue by >15% just a few years after implementation. So start now and don’t waste time: your customers will thank you! With our professional e-learning and toolkit, you will be equipped with everything you need to strategically plan your accounts, launch value-adding sales measures, and sustainably optimize your performance.
Sell more
Grow your sales by >15%
Improve profitability
Boost your margins by >25%
optimize partnerships
Increase customer satisfaction by >20%
YOUR CHOICE
Toolkit
- Comprehensive kit with 9 modules
- Designed by experienced sales experts
- Step-by-step implementation guide
- Intuitive and easy-to-use interface
- Instant download to end-device (.xls)
- Purchase once - use a lifetime
E-Learning + Toolkit
- All toolkit benefits included
- Highly interactive training with 9 lessons
- Best-in-class business tactics
- Professional certificate upon completion
- 24/7 access via online account
- One-time purchase - no subscription
Only interested in our e-learning?
Toolkit structure
Intuitive toolkit guide
- Tab 0: Easy-to-follow step-by-step instructions
Strategic account plan
- Tab 1: Lean priority account selector
- Tab 2: Smart guide for team roles & responsibilities
- Tab 3.1: All-in-one customer profile
- Tab 3.2: Data-driven business analysis tool
- Tab 3.3: Analytical evaluation sheet for strategic positioning
- Tab 3.4: Visualization tool for buying center analysis
- Tab 3.5: Modular value proposition creator
Operative customer engagement plan
- Tab 4.1: Account goal & performance cockpit
- Tab 4.2: Dynamic customer engagement planner
E-Learning structure
Methodological foundation
- Lesson 1: Account management basics
- Lesson 2: Account management process
Practical implementation
- Lesson 3: Account selection
- Lesson 4: Account ramp-up
- Lesson 5: Account planning
- Lesson 6: Account engagement
Your way forward
- Lesson 7: Practical tips
- Lesson 8: Final quiz
- Lesson 9: Certificate
We assume no liability for the correctness of the information
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