Build long-term customer relations
Long-term customer loyalty, sustainable sales potential, and lasting value creation. All this is the focus of account management. Building long-term partnerships with your most valuable customers requires the willingness of your entire organization to put the customer at the center of your activities. But this investment pays off: Numerous studies have shown that dedicated key account initiatives improve customer satisfaction by >20% and can increase both profit and revenue by >15% just a few years after implementation. So start now and don’t waste time: your customers will thank you! With our professional e-learning and toolkit, you will be equipped with everything you need to strategically plan your accounts, launch value-adding sales measures, and sustainably optimize your performance.
Sell more
Grow your sales by >15%
Improve profitability
Boost your margins by >25%
optimize partnerships
Increase customer satisfaction by >20%
YOUR CHOICE
Toolkit
- Comprehensive kit with 8 modules
- Designed by experienced sales experts
- Step-by-step implementation guide
- Intuitive and easy-to-use interface
- Instant download to end-device (.xls)
- Purchase once - use a lifetime
E-Learning + Toolkit
- All toolkit benefits included
- Highly interactive training with 10 lessons
- Best-in-class business tactics
- Professional certificate upon completion
- 24/7 access via online account
- One-time purchase - no subscription
Only interested in our e-learning?
Toolkit structure
Intuitive toolkit guide
- Tab 0: Easy-to-follow step-by-step instructions
Build personas
- Tab 1.1: Lean persona approach selector
- Tab 1.2: Dynamic persona builder
Map journeys
- Tab 2.1: Smart touchpoint library & selector
- Tab 2.2: Intuitive customer journey mapping sheet
Analyze performance
- Tab 3: Holistic performance evaluator
Optimize experiences
- Tab 4.1: Strategic improvement measure planner
- Tab 4.2: Structured measure implementation tracker
E-Learning structure
Methodological foundation
- Lesson 1: Customer experience basics
- Lesson 2: Customer journey phases
- Lesson 3: Experience optimization process
Practical implementation
- Lesson 4: Build personas
- Lesson 5: Map journeys
- Lesson 6: Analyze performance
- Lesson 7: Optimize experience
Your way forward
- Lesson 8: Practical tips
- Lesson 9: Final quiz
- Lesson 10: Certificate
We assume no liability for the correctness of the information
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