SET CLEAR CUSTOMER PRIORITIES
Customized, targeted, and relevant: These are the three key factors of successful B2B marketing and sales strategies. However, to put them into practice, you need extensive information about your customers’ requirements, needs, and behavior. For this purpose, the structured development of customer intelligence across your organization is essential.
Since customer intelligence is not an end in itself, you still need to translate your insights into customer-specific measures, such as customer-specific product adjustments, customized communication campaigns, or individual prices. This is where customer segmentation comes into play – your bridge between strategy and implementation. With our professional e-learning and toolkit, you will be equipped with everything you need to build a powerful data pool for your business, generate commercially viable customer insights, and translate them into effective actions for your marketing and sales teams.
SHARPEN FOCUS
Boost your profitability by >25%
Individualize offers
Increase your revenues by >20%
Improve effectiveness
Optimize campaign engagement by >100%
YOUR CHOICE
Toolkit
- Comprehensive kit with 6 modules
- Designed by experienced sales experts
- Step-by-step implementation guide
- Intuitive and easy-to-use interface
- Instant download to end-device (.xls)
- Purchase once - use a lifetime
E-Learning + Toolkit
- All toolkit benefits included
- Highly interactive training with 10 lessons
- Best-in-class business tactics
- Professional certificate upon completion
- 24/7 access via online account
- One-time purchase - no subscription
Only interested in our e-learning?
Toolkit structure
Intuitive toolkit guide
- Tab 0: Easy-to-follow step-by-step instructions
Strategic customer portfolio analysis
- Tab 1: SMART template to define segmentation goals
- Tab 2.1: Analytical evaluation tool for segmentation variables
- Tab 2.2: Intelligent import sheet for customer data
- Tab 3: Dynamic scoring tool for customer portfolio
- Tab 4: Automated visualization of customer segments
Operative customer measure planner
- Tab 5: Strategic planning tool for customer-specific measures
E-Learning structure
Methodological foundation: Customer intelligence
- Lesson 1: Customer intelligence basics
- Lesson 2: Customer intelligence process
- Lesson 3: Customer intelligence data pool
- Lesson 4: Customer intelligence use cases
Practical implementation: Customer segmentation
- Lesson 5: Customer segmentation basics
- Lesson 6: Customer segmentation model
- Lesson 7: Segment-specific measures
Your way forward
- Lesson 8: Practical tips for implementation
- Lesson 9: Final quiz
- Lesson 10: Certificate
We assume no liability for the correctness of the information
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