Turn the buying experience into your biggest asset
When it comes to long-term customer loyalty, outstanding buying experiences are potentially even more important than great products and reliable services. This is where the customer journey methodology comes in. Every interaction you have with potential prospects or existing customers eventually adds up to a purchase decision. Every touchpoint counts – from creating initial awareness through digital advertising to engaging your prospects with targeted campaigns, as well as winning them over through outstanding sales meetings. Optimizing this end-to-end journey almost always pays off: 80% of B2B customers are more likely to purchase from companies that offer relevant and personalized buying experiences. And most of them are even willing to pay more for it. Take advantage of this knowledge and get started. With our professional e-learning and toolkit, you will be equipped with everything you need to map your customers’ buying journeys, systematically optimize interactions, and increase long-term customer satisfaction.
Increase satisfaction
Reduce attrition by 15%
Sell more
Boost revenue by 10-15%
Earn more
Realize higher prices 4/10 times
YOUR CHOICE
E-Learning
- Highly interactive training with 10 lessons
- Designed by experienced CX experts
- Best-in-class business tactics
- Professional certificate upon completion
- 24/7 access via online account
- One-time purchase - no subscription
E-Learning + Toolkit
- All e-learning benefits included
- Comprehensive kit with 8 modules
- Step-by-step implementation guide
- Intuitive and easy-to-use interface
- Instant download to end-device (.xls)
- Purchase once - use a lifetime
Only interested in our toolkit?
E-learning structure
Methodological foundation
- Lesson 1: Customer experience basics
- Lesson 2: Customer journey phases
- Lesson 3: Experience optimization process
Practical implementation
- Lesson 4: Build personas
- Lesson 5: Map journeys
- Lesson 6: Analyze performance
- Lesson 7: Optimize experience
Your way forward
- Lesson 8: Practical tips
- Lesson 9: Final quiz
- Lesson 10: Certificate
Toolkit structure
Intuitive toolkit guide
- Tab 0: Easy-to-follow step-by-step instructions
Build personas
- Tab 1.1: Lean persona approach selector
- Tab 1.2: Dynamic persona builder
Map journeys
- Tab 2.1: Smart touchpoint library & selector
- Tab 2.2: Intuitive customer journey mapping sheet
Analyze performance
- Tab 3: Holistic performance evaluator
Optimize experiences
- Tab 4.1: Strategic improvement measure planner
- Tab 4.2: Structured measure implementation tracker
We assume no liability for the correctness of the information
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