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Customer Journey Excellence E-Learning

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349,00  excl. VAT

  • Optimize your customer’s end-to-end buying journeys
  • Systematically extract value from your customer interactions
  • Implement proven measures to increase customer satisfaction


Buy 10 or more licences and secure a 15% discount on the net price

Turn the buying experience into your biggest asset

When it comes to long-term customer loyalty, outstanding buying experiences are potentially even more important than great products and reliable services. This is where the customer journey methodology comes in. Every interaction you have with potential prospects or existing customers eventually adds up to a purchase decision. Every touchpoint counts – from creating initial awareness through digital advertising to engaging your prospects with targeted campaigns, as well as winning them over through outstanding sales meetings. Optimizing this end-to-end journey almost always pays off: 80% of B2B customers are more likely to purchase from companies that offer relevant and personalized buying experiences. And most of them are even willing to pay more for it. Take advantage of this knowledge and get started. With our professional e-learning and toolkit, you will be equipped with everything you need to map your customers’ buying journeys, systematically optimize interactions, and increase long-term customer satisfaction. 

Increase satisfaction

Reduce attrition by 15%

Sell more

Boost revenue by 10-15%

Earn more

Realize higher prices 4/10 times



  • Highly interactive training with 10 lessons
  • Designed by experienced CX experts
  • Best-in-class business tactics
  • Professional certificate upon completion
  • 24/7 access via online account
  • One-time purchase - no subscription

E-Learning + Toolkit

  • All e-learning benefits included
  • Comprehensive kit with 8 modules
  • Step-by-step implementation guide
  • Intuitive and easy-to-use interface
  • Instant download to end-device (.xls)
  • Purchase once - use a lifetime

Only interested in our toolkit?


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E-learning structure

Methodological foundation

  • Lesson 1: Customer experience basics 
  • Lesson 2: Customer journey phases 
  • Lesson 3: Experience optimization process 

Practical implementation

  • Lesson 4: Build personas 
  • Lesson 5: Map journeys 
  • Lesson 6: Analyze performance 
  • Lesson 7: Optimize experience 

Your way forward

  • Lesson 8: Practical tips 
  • Lesson 9: Final quiz 
  • Lesson 10: Certificate 

Toolkit structure

Intuitive toolkit guide

  • Tab 0: Easy-to-follow step-by-step instructions

Build personas 

  • Tab 1.1: Lean persona approach selector 
  • Tab 1.2: Dynamic persona builder 

Map journeys 

  • Tab 2.1: Smart touchpoint library & selector 
  • Tab 2.2: Intuitive customer journey mapping sheet  

Analyze performance 

  • Tab 3: Holistic performance evaluator 

Optimize experiences

  • Tab 4.1: Strategic improvement measure planner 
  • Tab 4.2: Structured measure implementation tracker 

We assume no liability for the correctness of the information


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To use our e-learnings, you only need a web-enabled device (e.g. notebook, tablet or smartphone) and an audio output for the playback of audio elements. Our toolkits are downloadable and based on common file formats (e.g. xls., ppt., pbix.), which you can open, edit, and save with appropriate data processing software.

All our e-learnings and toolkits are available in both English and German. Based on your browser language settings, our products will be automatically adapted to your chosen language.

All our solutions are designed to complement and connect with each other. Our e-learnings offer an interactive, informative, and practical introduction to the world of sales & marketing. Alongside each e-learning, we offer a comprehensive toolkit that allows you to put your learnings directly into practice. Integrated packages comprised of e-learning and toolkit are offered at a 15% discount on the net price.

We offer special corporate discounts in case you want to purchase multiple e-learning or toolkit licenses for your company. From 10 licenses onwards, you will automatically receive a 15% discount on the net price at checkout. If you would like to purchase a significantly higher number of licenses, please contact us for an individual offer via

We offer different payment methods for the purchase of our articles via our webshop, such as credit card, PayPal, and instant bank transfer. If you are a corporate customer and would like to purchase a larger number of licenses or customized consulting services for your company, payments will be made according to the terms outlined in your customized offer. 

If you have not yet created an online account in our portal, you will be prompted to register during your checkout process in our webshop. Afterwards, you can log in to your personal user area and access all purchased products.

When purchasing multiple licenses for colleagues from your company, you automatically become the administrator of your company licenses. After the checkout process, you can log into your personal admin account and distribute the purchased licenses to your colleagues via email. Afterwards, they can register themselves and access all assigned products in their own accounts. Please note that your admin account already corresponds to one license and that you can only assign purchased licenses to your colleagues once.

We have done our best to provide you a detailed overview of the structure, content, functionalities, and specific advantages of our solutions via the product descriptions in our webshop. If you plan on purchasing multiple licenses for your company and want to preview our solutions in advance, please contact us and we will provide you with a brief sample product. 

In very few exceptional cases, customers may receive an order confirmation email before the checkout process has been completed. Do not worry if this occurs to you. You have neither concluded a contract with us nor will you be charged for your order. Ignore the email and proceed as planned.

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Write us a mail to or call us via +49 (0) 211/5872700 and we will make sure to provide immediate assistance.

You have purchased one of our products and have questions about a specific topic? Or would you like to find out more about a potential project support at your company? Our experts are happy to provide advice and support. Just get in touch with us. Email:, Phone: +49 (0) 176/71211104. 

Our customized support is project-based. After jointly discussing your challenge, we will prepare an individual offer that outlines how we can best support your goals in a lean and pragmatic setup. After the initial conceptualization phase, we will directly jump into action and work on developing and implementing solutions with you and your team. Our projects have a typical duration of 2-6 months and can be arranged either in a remote or onsite setting.       

Our free health check is a 2-hour digital format helping you to get an instant overview of your sales & marketing performance. During this interactive session, we will jointly evaluate the most important success levers for your business and will provide you with an honest assessment of your growth potentials. This service can be requested and scheduled via our webshop and is free of charge.    

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